for Berlin-Chemie

Update: 12.07.2022

Last week: 26 week 2022 (27.06.2022 - 03.07.2022)


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 123 490 83.0% 5.8% 2.5 24 317 924 76.0% 5.3% 2.2 3.6%
MoM 497 446 -24.3% 5.3% -0.3 98 872 806 -25.6% 4.9% -0.4 -19.5%
YTD 5 971 890 45.3% 6.0% 1.1 1 181 197 530 73.6% 5.7% 1.4 17.8%
MAT 15 131 366 62.6% 6.8% 2 2 791 503 298 92.9% 6.3% 2.1 14.6%
DEXALGIN
WoW 30 134 61.5% 0.8% 0.3 12 741 157 52.2% 1.9% 0.7 0.9%
MoM 125 262 -19.0% 0.7% -0.1 53 648 115 -17.5% 1.9% -0.2 -7.7%
YTD 1 038 415 33.8% 0.8% 0.1 429 125 203 45.9% 2.1% 0.3 13.8%
MAT 2 101 298 8.9% 0.8% 0 835 949 786 17.0% 2.1% 0.1 6.3%
ESPUMISAN (ADULTS)
WoW 80 248 48.5% 60.9% 8.8 40 816 706 44.2% 68.8% 8 27.1%
MoM 336 051 -12.5% 60.4% -0.4 172 180 989 -12.1% 68.1% 0.8 -11.8%
YTD 2 655 849 9.8% 62.6% -10.6 1 338 223 404 24.5% 69.8% -8.5 28.3%
MAT 5 517 653 11.1% 66.2% -6 2 688 183 054 26.9% 73.5% -4.5 21.3%
ESPUMISAN BABY
WoW 25 467 23.6% 39.5% 4.4 16 041 001 25.2% 52.4% 5.3 9.7%
MoM 107 613 -10.3% 39.2% 0.9 67 424 622 -10.2% 51.8% 1.3 -12.4%
YTD 789 371 -2.8% 39.1% -3 484 852 656 3.7% 52.6% -4.7 4.7%
MAT 1 640 156 -6.9% 39.9% -1 988 789 380 2.5% 53.8% -0.8 -4.6%
FASTUM
WoW 18 749 -0.3% 1.0% 0 9 874 795 1.0% 2.3% -0.1 3.6%
MoM 81 084 -10.5% 1.0% 0 42 286 626 -8.5% 2.4% 0 -6.8%
YTD 609 564 -12.1% 1.3% -0.2 307 837 894 -3.4% 2.7% -0.5 4.3%
MAT 1 300 902 -13.2% 1.3% -0.2 629 412 884 -5.5% 2.9% -0.3 0.0%
IODOMARIN
WoW 53 951 3.8% 20.6% -0.2 11 097 889 2.6% 9.4% -0.2 4.6%
MoM 236 425 11.0% 20.7% 3.8 49 256 818 6.2% 9.8% 1.3 -9.2%
YTD 1 501 571 12.5% 18.3% 0.1 303 559 579 21.4% 8.3% 0.1 12.2%
MAT 3 333 823 20.0% 20.5% 2 645 960 567 22.1% 9.3% 0.6 8.5%
LIOTON
WoW 27 874 20.4% 2.5% 0.4 29 198 598 17.1% 4.8% 0.4 2.8%
MoM 112 553 0.8% 2.4% 0.1 118 711 335 1.7% 4.7% 0.3 -5.0%
YTD 748 629 -7.8% 2.5% -0.2 755 279 106 16.7% 5.0% -0.3 -1.8%
MAT 1 628 733 -7.4% 2.7% -0.1 1 511 028 553 11.7% 5.4% -0.1 -4.5%
MEZYM
WoW 318 024 62.7% 27.7% 7.9 48 324 175 59.2% 19.3% 5.5 16.2%
MoM 1 269 037 -19.2% 26.4% -1.4 193 037 160 -20.4% 18.4% -1.8 -15.0%
YTD 11 027 998 28.9% 29.6% 3.8 1 686 844 282 39.2% 21.3% 1.8 12.3%
MAT 23 232 678 26.9% 30.8% 4.1 3 383 755 470 32.3% 22.4% 2 10.0%
MIG 400
WoW 146 554 18.2% 3.7% 0.5 17 179 658 15.5% 2.6% 0.4 0.9%
MoM 643 782 -7.6% 3.8% 0 76 185 236 -7.8% 2.7% 0 -7.7%
YTD 4 593 677 15.4% 3.5% 0 538 597 247 17.8% 2.7% -0.1 13.8%
MAT 10 503 289 19.4% 3.8% 0.4 1 197 884 759 21.4% 3.0% 0.2 6.3%
PROSTAMOL
WoW 23 779 6.4% 18.1% 0.4 32 975 629 6.1% 19.5% 0.7 4.2%
MoM 103 714 -11.6% 18.3% -0.1 144 326 267 -12.8% 19.6% -0.1 -11.1%
YTD 935 677 -7.4% 20.9% -3.3 1 315 914 139 4.7% 22.4% -4.4 7.4%
MAT 2 065 433 -2.7% 22.9% -1.7 2 758 602 323 5.9% 24.5% -2.6 4.5%
RESPERO MYRTOL
WoW 11 535 -13.5% 7.1% -0.9 5 464 682 -14.0% 6.9% -0.9 -2.6%
MoM 56 986 -19.6% 7.5% 0.5 27 009 657 -20.4% 7.3% 0.4 -24.5%
YTD 703 360 221.0% 9.2% 6 327 418 295 209.3% 8.9% 5.2 11.8%
MAT 1 231 067 115.1% 8.0% 3.8 566 439 193 102.5% 7.8% 2.9 13.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 5 971 890 45.3% 6.0% 1.1 1 181 197 530 73.6% 5.7% 1.4 17.8%
DEXALGIN 1 038 415 33.8% 0.8% 0.1 429 125 203 45.9% 2.1% 0.3 13.8%
ESPUMISAN (ADULTS) 2 655 849 9.8% 62.6% -10.6 1 338 223 404 24.5% 69.8% -8.5 28.3%
ESPUMISAN BABY 789 371 -2.8% 39.1% -3 484 852 656 3.7% 52.6% -4.7 4.7%
FASTUM 609 564 -12.1% 1.3% -0.2 307 837 894 -3.4% 2.7% -0.5 4.3%
IODOMARIN 1 501 571 12.5% 18.3% 0.1 303 559 579 21.4% 8.3% 0.1 12.2%
LIOTON 748 629 -7.8% 2.5% -0.2 755 279 106 16.7% 5.0% -0.3 -1.8%
MEZYM 11 027 998 28.9% 29.6% 3.8 1 686 844 282 39.2% 21.3% 1.8 12.3%
MIG 400 4 593 677 15.4% 3.5% 0 538 597 247 17.8% 2.7% -0.1 13.8%
PROSTAMOL 935 677 -7.4% 20.9% -3.3 1 315 914 139 4.7% 22.4% -4.4 7.4%
RESPERO MYRTOL 703 360 221.0% 9.2% 6 327 418 295 209.3% 8.9% 5.2 11.8%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 15 131 366 62.6% 6.8% 2 2 791 503 298 92.9% 6.3% 2.1 14.6%
DEXALGIN 2 101 298 8.9% 0.8% 0 835 949 786 17.0% 2.1% 0.1 6.3%
ESPUMISAN (ADULTS) 5 517 653 11.1% 66.2% -6 2 688 183 054 26.9% 73.5% -4.5 21.3%
ESPUMISAN BABY 1 640 156 -6.9% 39.9% -1 988 789 380 2.5% 53.8% -0.8 -4.6%
FASTUM 1 300 902 -13.2% 1.3% -0.2 629 412 884 -5.5% 2.9% -0.3 0.0%
IODOMARIN 3 333 823 20.0% 20.5% 2 645 960 567 22.1% 9.3% 0.6 8.5%
LIOTON 1 628 733 -7.4% 2.7% -0.1 1 511 028 553 11.7% 5.4% -0.1 -4.5%
MEZYM 23 232 678 26.9% 30.8% 4.1 3 383 755 470 32.3% 22.4% 2 10.0%
MIG 400 10 503 289 19.4% 3.8% 0.4 1 197 884 759 21.4% 3.0% 0.2 6.3%
PROSTAMOL 2 065 433 -2.7% 22.9% -1.7 2 758 602 323 5.9% 24.5% -2.6 4.5%
RESPERO MYRTOL 1 231 067 115.1% 8.0% 3.8 566 439 193 102.5% 7.8% 2.9 13.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 123 490 83.0% 5.8% 2.5 24 317 924 76.0% 5.3% 2.2 3.6%
DEXALGIN 30 134 61.5% 0.8% 0.3 12 741 157 52.2% 1.9% 0.7 0.9%
ESPUMISAN (ADULTS) 80 248 48.5% 60.9% 8.8 40 816 706 44.2% 68.8% 8 27.1%
ESPUMISAN BABY 25 467 23.6% 39.5% 4.4 16 041 001 25.2% 52.4% 5.3 9.7%
FASTUM 18 749 -0.3% 1.0% 0 9 874 795 1.0% 2.3% -0.1 3.6%
IODOMARIN 53 951 3.8% 20.6% -0.2 11 097 889 2.6% 9.4% -0.2 4.6%
LIOTON 27 874 20.4% 2.5% 0.4 29 198 598 17.1% 4.8% 0.4 2.8%
MEZYM 318 024 62.7% 27.7% 7.9 48 324 175 59.2% 19.3% 5.5 16.2%
MIG 400 146 554 18.2% 3.7% 0.5 17 179 658 15.5% 2.6% 0.4 0.9%
PROSTAMOL 23 779 6.4% 18.1% 0.4 32 975 629 6.1% 19.5% 0.7 4.2%
RESPERO MYRTOL 11 535 -13.5% 7.1% -0.9 5 464 682 -14.0% 6.9% -0.9 -2.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 497 446 -24.3% 5.3% -0.3 98 872 806 -25.6% 4.9% -0.4 -19.5%
DEXALGIN 125 262 -19.0% 0.7% -0.1 53 648 115 -17.5% 1.9% -0.2 -7.7%
ESPUMISAN (ADULTS) 336 051 -12.5% 60.4% -0.4 172 180 989 -12.1% 68.1% 0.8 -11.8%
ESPUMISAN BABY 107 613 -10.3% 39.2% 0.9 67 424 622 -10.2% 51.8% 1.3 -12.4%
FASTUM 81 084 -10.5% 1.0% 0 42 286 626 -8.5% 2.4% 0 -6.8%
IODOMARIN 236 425 11.0% 20.7% 3.8 49 256 818 6.2% 9.8% 1.3 -9.2%
LIOTON 112 553 0.8% 2.4% 0.1 118 711 335 1.7% 4.7% 0.3 -5.0%
MEZYM 1 269 037 -19.2% 26.4% -1.4 193 037 160 -20.4% 18.4% -1.8 -15.0%
MIG 400 643 782 -7.6% 3.8% 0 76 185 236 -7.8% 2.7% 0 -7.7%
PROSTAMOL 103 714 -11.6% 18.3% -0.1 144 326 267 -12.8% 19.6% -0.1 -11.1%
RESPERO MYRTOL 56 986 -19.6% 7.5% 0.5 27 009 657 -20.4% 7.3% 0.4 -24.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 TABS TUNIC 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 TABS TUNIC 400 MG #10"

SKU #2

## [1] "MIG 400 TABS TUNIC 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs