MI.Business.Console

for Berlin-Chemie

Update: 12.07.2022

Last week: 26 week 2022 (27.06.2022 - 03.07.2022)

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	123 490	83.0%	5.8%	2.5	24 317 924	76.0%	5.3%	2.2	3.6%
MoM	497 446	-24.3%	5.3%	-0.3	98 872 806	-25.6%	4.9%	-0.4	-19.5%
YTD	5 971 890	45.3%	6.0%	1.1	1 181 197 530	73.6%	5.7%	1.4	17.8%
MAT	15 131 366	62.6%	6.8%	2	2 791 503 298	92.9%	6.3%	2.1	14.6%
DEXALGIN
WoW	30 134	61.5%	0.8%	0.3	12 741 157	52.2%	1.9%	0.7	0.9%
MoM	125 262	-19.0%	0.7%	-0.1	53 648 115	-17.5%	1.9%	-0.2	-7.7%
YTD	1 038 415	33.8%	0.8%	0.1	429 125 203	45.9%	2.1%	0.3	13.8%
MAT	2 101 298	8.9%	0.8%	0	835 949 786	17.0%	2.1%	0.1	6.3%
ESPUMISAN (ADULTS)
WoW	80 248	48.5%	60.9%	8.8	40 816 706	44.2%	68.8%	8	27.1%
MoM	336 051	-12.5%	60.4%	-0.4	172 180 989	-12.1%	68.1%	0.8	-11.8%
YTD	2 655 849	9.8%	62.6%	-10.6	1 338 223 404	24.5%	69.8%	-8.5	28.3%
MAT	5 517 653	11.1%	66.2%	-6	2 688 183 054	26.9%	73.5%	-4.5	21.3%
ESPUMISAN BABY
WoW	25 467	23.6%	39.5%	4.4	16 041 001	25.2%	52.4%	5.3	9.7%
MoM	107 613	-10.3%	39.2%	0.9	67 424 622	-10.2%	51.8%	1.3	-12.4%
YTD	789 371	-2.8%	39.1%	-3	484 852 656	3.7%	52.6%	-4.7	4.7%
MAT	1 640 156	-6.9%	39.9%	-1	988 789 380	2.5%	53.8%	-0.8	-4.6%
FASTUM
WoW	18 749	-0.3%	1.0%	0	9 874 795	1.0%	2.3%	-0.1	3.6%
MoM	81 084	-10.5%	1.0%	0	42 286 626	-8.5%	2.4%	0	-6.8%
YTD	609 564	-12.1%	1.3%	-0.2	307 837 894	-3.4%	2.7%	-0.5	4.3%
MAT	1 300 902	-13.2%	1.3%	-0.2	629 412 884	-5.5%	2.9%	-0.3	0.0%
IODOMARIN
WoW	53 951	3.8%	20.6%	-0.2	11 097 889	2.6%	9.4%	-0.2	4.6%
MoM	236 425	11.0%	20.7%	3.8	49 256 818	6.2%	9.8%	1.3	-9.2%
YTD	1 501 571	12.5%	18.3%	0.1	303 559 579	21.4%	8.3%	0.1	12.2%
MAT	3 333 823	20.0%	20.5%	2	645 960 567	22.1%	9.3%	0.6	8.5%
LIOTON
WoW	27 874	20.4%	2.5%	0.4	29 198 598	17.1%	4.8%	0.4	2.8%
MoM	112 553	0.8%	2.4%	0.1	118 711 335	1.7%	4.7%	0.3	-5.0%
YTD	748 629	-7.8%	2.5%	-0.2	755 279 106	16.7%	5.0%	-0.3	-1.8%
MAT	1 628 733	-7.4%	2.7%	-0.1	1 511 028 553	11.7%	5.4%	-0.1	-4.5%
MEZYM
WoW	318 024	62.7%	27.7%	7.9	48 324 175	59.2%	19.3%	5.5	16.2%
MoM	1 269 037	-19.2%	26.4%	-1.4	193 037 160	-20.4%	18.4%	-1.8	-15.0%
YTD	11 027 998	28.9%	29.6%	3.8	1 686 844 282	39.2%	21.3%	1.8	12.3%
MAT	23 232 678	26.9%	30.8%	4.1	3 383 755 470	32.3%	22.4%	2	10.0%
MIG 400
WoW	146 554	18.2%	3.7%	0.5	17 179 658	15.5%	2.6%	0.4	0.9%
MoM	643 782	-7.6%	3.8%	0	76 185 236	-7.8%	2.7%	0	-7.7%
YTD	4 593 677	15.4%	3.5%	0	538 597 247	17.8%	2.7%	-0.1	13.8%
MAT	10 503 289	19.4%	3.8%	0.4	1 197 884 759	21.4%	3.0%	0.2	6.3%
PROSTAMOL
WoW	23 779	6.4%	18.1%	0.4	32 975 629	6.1%	19.5%	0.7	4.2%
MoM	103 714	-11.6%	18.3%	-0.1	144 326 267	-12.8%	19.6%	-0.1	-11.1%
YTD	935 677	-7.4%	20.9%	-3.3	1 315 914 139	4.7%	22.4%	-4.4	7.4%
MAT	2 065 433	-2.7%	22.9%	-1.7	2 758 602 323	5.9%	24.5%	-2.6	4.5%
RESPERO MYRTOL
WoW	11 535	-13.5%	7.1%	-0.9	5 464 682	-14.0%	6.9%	-0.9	-2.6%
MoM	56 986	-19.6%	7.5%	0.5	27 009 657	-20.4%	7.3%	0.4	-24.5%
YTD	703 360	221.0%	9.2%	6	327 418 295	209.3%	8.9%	5.2	11.8%
MAT	1 231 067	115.1%	8.0%	3.8	566 439 193	102.5%	7.8%	2.9	13.1%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	5 971 890	45.3%	6.0%	1.1	1 181 197 530	73.6%	5.7%	1.4	17.8%
DEXALGIN	1 038 415	33.8%	0.8%	0.1	429 125 203	45.9%	2.1%	0.3	13.8%
ESPUMISAN (ADULTS)	2 655 849	9.8%	62.6%	-10.6	1 338 223 404	24.5%	69.8%	-8.5	28.3%
ESPUMISAN BABY	789 371	-2.8%	39.1%	-3	484 852 656	3.7%	52.6%	-4.7	4.7%
FASTUM	609 564	-12.1%	1.3%	-0.2	307 837 894	-3.4%	2.7%	-0.5	4.3%
IODOMARIN	1 501 571	12.5%	18.3%	0.1	303 559 579	21.4%	8.3%	0.1	12.2%
LIOTON	748 629	-7.8%	2.5%	-0.2	755 279 106	16.7%	5.0%	-0.3	-1.8%
MEZYM	11 027 998	28.9%	29.6%	3.8	1 686 844 282	39.2%	21.3%	1.8	12.3%
MIG 400	4 593 677	15.4%	3.5%	0	538 597 247	17.8%	2.7%	-0.1	13.8%
PROSTAMOL	935 677	-7.4%	20.9%	-3.3	1 315 914 139	4.7%	22.4%	-4.4	7.4%
RESPERO MYRTOL	703 360	221.0%	9.2%	6	327 418 295	209.3%	8.9%	5.2	11.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	15 131 366	62.6%	6.8%	2	2 791 503 298	92.9%	6.3%	2.1	14.6%
DEXALGIN	2 101 298	8.9%	0.8%	0	835 949 786	17.0%	2.1%	0.1	6.3%
ESPUMISAN (ADULTS)	5 517 653	11.1%	66.2%	-6	2 688 183 054	26.9%	73.5%	-4.5	21.3%
ESPUMISAN BABY	1 640 156	-6.9%	39.9%	-1	988 789 380	2.5%	53.8%	-0.8	-4.6%
FASTUM	1 300 902	-13.2%	1.3%	-0.2	629 412 884	-5.5%	2.9%	-0.3	0.0%
IODOMARIN	3 333 823	20.0%	20.5%	2	645 960 567	22.1%	9.3%	0.6	8.5%
LIOTON	1 628 733	-7.4%	2.7%	-0.1	1 511 028 553	11.7%	5.4%	-0.1	-4.5%
MEZYM	23 232 678	26.9%	30.8%	4.1	3 383 755 470	32.3%	22.4%	2	10.0%
MIG 400	10 503 289	19.4%	3.8%	0.4	1 197 884 759	21.4%	3.0%	0.2	6.3%
PROSTAMOL	2 065 433	-2.7%	22.9%	-1.7	2 758 602 323	5.9%	24.5%	-2.6	4.5%
RESPERO MYRTOL	1 231 067	115.1%	8.0%	3.8	566 439 193	102.5%	7.8%	2.9	13.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	123 490	83.0%	5.8%	2.5	24 317 924	76.0%	5.3%	2.2	3.6%
DEXALGIN	30 134	61.5%	0.8%	0.3	12 741 157	52.2%	1.9%	0.7	0.9%
ESPUMISAN (ADULTS)	80 248	48.5%	60.9%	8.8	40 816 706	44.2%	68.8%	8	27.1%
ESPUMISAN BABY	25 467	23.6%	39.5%	4.4	16 041 001	25.2%	52.4%	5.3	9.7%
FASTUM	18 749	-0.3%	1.0%	0	9 874 795	1.0%	2.3%	-0.1	3.6%
IODOMARIN	53 951	3.8%	20.6%	-0.2	11 097 889	2.6%	9.4%	-0.2	4.6%
LIOTON	27 874	20.4%	2.5%	0.4	29 198 598	17.1%	4.8%	0.4	2.8%
MEZYM	318 024	62.7%	27.7%	7.9	48 324 175	59.2%	19.3%	5.5	16.2%
MIG 400	146 554	18.2%	3.7%	0.5	17 179 658	15.5%	2.6%	0.4	0.9%
PROSTAMOL	23 779	6.4%	18.1%	0.4	32 975 629	6.1%	19.5%	0.7	4.2%
RESPERO MYRTOL	11 535	-13.5%	7.1%	-0.9	5 464 682	-14.0%	6.9%	-0.9	-2.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	497 446	-24.3%	5.3%	-0.3	98 872 806	-25.6%	4.9%	-0.4	-19.5%
DEXALGIN	125 262	-19.0%	0.7%	-0.1	53 648 115	-17.5%	1.9%	-0.2	-7.7%
ESPUMISAN (ADULTS)	336 051	-12.5%	60.4%	-0.4	172 180 989	-12.1%	68.1%	0.8	-11.8%
ESPUMISAN BABY	107 613	-10.3%	39.2%	0.9	67 424 622	-10.2%	51.8%	1.3	-12.4%
FASTUM	81 084	-10.5%	1.0%	0	42 286 626	-8.5%	2.4%	0	-6.8%
IODOMARIN	236 425	11.0%	20.7%	3.8	49 256 818	6.2%	9.8%	1.3	-9.2%
LIOTON	112 553	0.8%	2.4%	0.1	118 711 335	1.7%	4.7%	0.3	-5.0%
MEZYM	1 269 037	-19.2%	26.4%	-1.4	193 037 160	-20.4%	18.4%	-1.8	-15.0%
MIG 400	643 782	-7.6%	3.8%	0	76 185 236	-7.8%	2.7%	0	-7.7%
PROSTAMOL	103 714	-11.6%	18.3%	-0.1	144 326 267	-12.8%	19.6%	-0.1	-11.1%
RESPERO MYRTOL	56 986	-19.6%	7.5%	0.5	27 009 657	-20.4%	7.3%	0.4	-24.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

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SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

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SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

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SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 TABS TUNIC 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 TABS TUNIC 400 MG #10"

SKU #2

## [1] "MIG 400 TABS TUNIC 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

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SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

---

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

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MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

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MS VALUE (weekly)

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RESPERO MYRTOL

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BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

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MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

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SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

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MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

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MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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